Collatio Media

Thibault Helle

Co-founder, Collatio Media

Thibault Helle is co-founder of Collatio Media and has spent a decade in iGaming SEO, affiliate strategy, and GEO optimisation for gambling brands across Europe and North America.

10 articles

  1. How Accurate Are AI Betting Tips, Really? (We Ran the Numbers)

    AI betting tip services promise 70-85% accuracy. We tracked 200+ picks over six weeks to see if those claims actually hold up in practice.

  2. Does Having an App (iOS/Android) Help Your SEO?

    An iOS or Android app doesn't improve your Google rankings. Firebase App Indexing is gone. Google said so twice in 2025. Your mobile website is the only SEO asset that matters.

  3. Does Perplexity AI Index Your Website?

  4. Did ChatGPT Kill Google Search?

  5. Can Spotify Help Your SEO Rankings?

    Spotify doesn't help your Google rankings. The audio is invisible to Google's crawler. The SEO value lives in episode pages, transcripts, and backlinks you build on your own domain.

  6. Using AI for YMYL Content: The Risk Most Marketers Ignore

    Google does not penalise AI-generated content. It penalises wrong content published without accountability. In finance, health, legal, and gambling categories, the cost of that distinction is not a rankings drop. It is a user making a real decision on bad information.

  7. How to Get Cited in Google's AI Overviews When You Are Starting Out

    You cannot get cited in Google AI Overviews without first ranking organically. There is no schema trick that bypasses this. Here is the actual path from zero to citation, with the data on what works.

  8. Zero-Click Search: What It Means for Comparison and Review Sites

    68% of Google searches in the US now end without a click. For comparison and review sites, the page-one ranking you worked years to earn drives a fraction of the traffic it once did. Here is what the data shows and what survives.

  9. Why AI Gives Different SEO Answers Every Time

    AI tools give different SEO answers every time because they don't look anything up. They generate text based on statistical patterns, and those patterns shift with every run. Here's what the data shows and what it means for your strategy.

  10. Fraudulent DMCA Takedowns in iGaming: How Competitors Are Erasing Your Pages from Google

    Fake copyright claims are removing gambling affiliate pages from search results for weeks. Here is how the attack works, how to detect it fast, and how to fight back under Section 512(f).